Media coaching and media training
More than ever before there’s a need to identify and deliver what the media demands from the company’s public face. Executives have an ever-increasing responsibility to explain themselves to their shareholders and their stakeholders.
Media coaching and media training have become must-have tools and skills for virtually any and every business leader or influencer, particularly so with the immediacy of broadcast and online news.
The sheer volume of news programming airtime that needs to be filled every minute of the clock means that while the biggest names in business do, of course, figure heavily in broadcast news, there are more and more companies and their people being given the opportunity to get their slice of live or recorded airtime.
24-hour news means that there’s an instant audience of influencers, critics, commentators and customers waiting to hear what you’re going to say in those few short moments of the interview.